Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, does not store cookies, and does not carry out any independent analyses. It only serves to manage and deliver the tools integrated through it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.
The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device, for example device fingerprinting, within the meaning of the TDDDG. Consent may be revoked at any time.
The company is certified under the EU-US Data Privacy Framework, DPF. The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at:
https://www.dataprivacyframework.gov/participant/5780
Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited, “Google,” Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, duration of stay, operating systems used, and origin of the user. This data is assigned to the respective user’s device. It is not assigned to a user ID.
In addition, we can use Google Analytics to record, among other things, your mouse and scroll movements and clicks. Google Analytics also uses various modeling approaches to supplement the collected data sets and uses machine learning technologies in data analysis.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior, such as cookies or device fingerprinting. The information collected by Google about the use of this website is generally transferred to a server of Google in the USA and stored there.
This service is used on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TDDDG. Consent may be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here:
https://business.safety.google/adscontrollerterms/sccs/
The company is certified under the EU-US Data Privacy Framework, DPF. The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at:
https://www.dataprivacyframework.gov/participant/5780
IP Anonymization
Google Analytics IP anonymization is activated. This means that your IP address will be shortened by Google within Member States of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet use to the website operator. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data.
Browser Plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
More information on how Google Analytics handles user data can be found in Google’s privacy policy:
https://support.google.com/analytics/answer/6004245?hl=de
Meta Pixel, formerly Facebook Pixel
This website uses Meta’s visitor action pixel to measure conversions. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, the collected data is also transferred to the USA and other third countries.
This makes it possible to track the behavior of website visitors after they have been redirected to the provider’s website by clicking on a Meta advertisement. This allows the effectiveness of Meta advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
The collected data is anonymous to us as the operator of this website. We cannot draw any conclusions about the identity of users. However, the data is stored and processed by Meta so that a connection to the respective user profile on Facebook or Instagram is possible and Meta can use the data for its own advertising purposes in accordance with Meta’s data usage policy:
https://de-de.facebook.com/about/privacy/
This enables Meta to place advertisements on Facebook, Instagram, and other advertising channels. We as the website operator cannot influence this use of the data.
This service is used on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TDDDG. Consent may be revoked at any time.
If personal data is collected on our website with the help of the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing, Art. 26 GDPR. Joint responsibility is limited exclusively to the collection of data and its forwarding to Meta. The processing carried out by Meta after forwarding is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at:
https://www.facebook.com/legal/controller_addendum
According to this agreement, we are responsible for providing data protection information when using the Meta tool and for the legally compliant implementation of the tool on our website. Meta is responsible for the data security of Meta products. You can assert data subject rights, such as requests for information, regarding data processed by Facebook or Instagram directly with Meta. If you assert your data subject rights with us, we are obliged to forward them to Meta.
Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum
https://de-de.facebook.com/help/566994660333381
Further information on protecting your privacy can be found in Meta’s privacy policy:
https://de-de.facebook.com/about/privacy/
You can also deactivate the “Custom Audiences” remarketing function in the ad settings section at:
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
To do this, you must be logged in to Facebook.
If you do not have a Facebook or Instagram account, you can deactivate usage-based advertising by Meta on the website of the European Interactive Digital Advertising Alliance:
http://www.youronlinechoices.com/de/praferenzmanagement/
The company is certified under the EU-US Data Privacy Framework, DPF. The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at:
https://www.dataprivacyframework.gov/participant/4452
Meta Conversion API
We have integrated the Meta Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, the collected data is also transferred to the USA and other third countries.
The Meta Conversion API enables us to record interactions of website visitors with our website and transmit them to Meta in order to improve advertising performance on Facebook and Instagram.
In particular, the time of access, the webpage accessed, your IP address and your user agent, as well as, where applicable, other specific data, such as purchased products, shopping cart value, and currency, are collected. A full overview of the data that can be collected can be found here:
https://developers.facebook.com/docs/marketing-api/conversions-api/parameters
This service is used on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TDDDG. Consent may be revoked at any time.
If personal data is collected on our website with the help of the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing, Art. 26 GDPR. Joint responsibility is limited exclusively to the collection of data and its forwarding to Meta. The processing carried out by Meta after forwarding is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at:
https://www.facebook.com/legal/controller_addendum
According to this agreement, we are responsible for providing data protection information when using the Meta tool and for the legally compliant implementation of the tool on our website. Meta is responsible for the data security of Meta products. You can assert data subject rights, such as requests for information, regarding data processed by Facebook or Instagram directly with Meta. If you assert your data subject rights with us, we are obliged to forward them to Meta.
Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum
https://de-de.facebook.com/help/566994660333381
Further information on protecting your privacy can be found in Meta’s privacy policy:
https://de-de.facebook.com/about/privacy/
You can also deactivate the “Custom Audiences” remarketing function in the ad settings section at:
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
To do this, you must be logged in to Facebook.
If you do not have a Facebook or Instagram account, you can deactivate usage-based advertising by Meta on the website of the European Interactive Digital Advertising Alliance:
http://www.youronlinechoices.com/de/praferenzmanagement/
The company is certified under the EU-US Data Privacy Framework, DPF. The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at:
https://www.dataprivacyframework.gov/participant/4452
Meta Custom Audiences
We use Meta Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
When you visit or use our websites and apps, use our free or paid services, transmit data to us, or interact with our company’s Facebook or Instagram content, we collect your personal data. If you give us your consent to use Meta Custom Audiences, we will transmit this data to Meta, enabling Meta to display relevant advertisements to you. In addition, your data can be used to define target audiences, so-called lookalike audiences.
Meta processes this data as our processor. Details can be found in Meta’s terms of use:
https://www.facebook.com/legal/terms/customaudience
This service is used on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TDDDG. Consent may be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here:
https://www.facebook.com/legal/terms/customaudience
https://www.facebook.com/legal/terms/dataprocessing
The company is certified under the EU-US Data Privacy Framework, DPF. The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at:
https://www.dataprivacyframework.gov/participant/4452